To retain your client’s engagement, consistency is key. Think about how you will maintain the brand and how you will continue to interact with your market. These days there are so many considerations above, through and below the line.
Choosing the right platforms is important, in the early days focusing on brand awareness through creating content is a great way of putting your message out and building raving fans.
The fastest way for you to start leveraging your brand awareness is to start by taking advantage of the digital Through The Line channels — Content and Social Media. This is part of a solid Inbound Marketing offering which is focused around content creation. Inbound Marketing is great for lead generation and brand awareness, this includes:
Implementing a system that helps support your Sales teams while integrating your Marketing campaign is essential to managing your client’s experience.
A CRM platform provides you with the tools needed to build and grow remarkable client experiences that help fill your pipeline. It’s all powered by the same database, so everyone in your organisation — Marketing, Sales, Service & Operations — are working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.
Sales and Marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing.