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It’s important to have a clear idea of who you want to be talking to and why. As you build your brand, you’ll find that you begin to cut out a segment of the market that loves you for what you say and what you stand for.
Consider putting together a ‘buyer persona’ based on the best type of client that you’d want to do business with. That way as you form the brand, you build it with your perfect client in mind.
Considerations to keep in mind:
To retain your client’s engagement, consistency is key. Think about how you will maintain the brand and how you will continue to interact with your market. These days there are so many considerations above, through and below the line.
Choosing the right platforms is important, in the early days focusing on brand awareness through creating content is a great way of putting your message out and building raving fans.
The fastest way for you to start leveraging your brand awareness is to start by taking advantage of the digital Through The Line channels — Content and Social Media. This is part of a solid Inbound Marketing offering which is focused around content creation. Inbound Marketing is great for lead generation and brand awareness, this includes:
Integrating your Marketing Campaign with a good CRM system and Outbound Sales to guarantee quality leads.
Implementing a system that helps support your Sales teams while integrating your Marketing campaign is essential to managing your client’s experience.
A CRM platform provides you with the tools needed to build and grow remarkable client experiences that help fill your pipeline. It’s all powered by the same database, so everyone in your organisation — Marketing, Sales, Service & Operations — are working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.
Sales and Marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing.
Not aligning your sales and marketing teams isn’t just unhelpful for the client — it’s also damaging to your bottom line.
Remember that trust is built through each touch point, the more authentic and consistent the connections, the longer the relationships will last. We humanise brands we love, create a relationship with the brand culture and want to be part of the energy that brands create.
Track and measure as much as possible, have a system where you can record data and client feedback. Continually review this so you can tweak and tighten up the brand message and maintain its client focus. You’ll realise, over-time, that the pipeline just keeps growing and the quality of clients also.
