Remember that trust is built through each touchpoint, the more authentic and consistent the connections, the longer the relationships will last. We humanise brands we love, create a relationship with the brand culture and want to be part of the energy that brands create.

Track and measure as much as possible, have a system where you can record data and client feedback. Continually review this so you can tweak and tighten up the brand message and maintain its client focus. You’ll realise, over time, that the pipeline just keeps growing and the quality of clients also.