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If you haven’t already, it’s time to look at your brand and how you connect with your potential clients. Do you have a clear idea of who you want to be talking to and why?
Consider putting together a ‘buyer persona’ based on the best type of client that you’d want to do business with. That way as you form the brand, you build it with your perfect client in mind.
Considerations to keep in mind:
There are so many channels in which you can connect with your clients. If you want to grab their attention, find areas where you can provide value through knowledge, analysis or insight.
The following considerations highlight above, through and below the line channels you can use to reach your potential clients.
Using digital Through The Line channels, you can find methods in which to target your most valuable potential client wherever they may be. Depending on your product you may find white papers, content writing, blogs, engaging social, and engaging events.
Integrating your Marketing Campaign with a good CRM system and Outbound Sales to guarantee quality leads.
Your outbound sales and social outreach will be enhanced through the awareness that your brand builds as more content touchpoints reach your clients. Trust will be formed faster, clients will be a better fit and higher value.
Implementing a system that helps support your Sales teams while integrating your Marketing campaign is essential to managing your client’s experience.
A CRM platform provides you with the tools needed to build and grow remarkable client experiences that help fill your pipeline. It’s all powered by the same database, so everyone in your organisation — Marketing, Sales, Service & Operations — are working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.
Sales and Marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing.
Not aligning your sales and marketing teams isn’t just unhelpful for the client — it’s also damaging to your bottom line.
Remember that trust is built through each touchpoint, the more authentic and consistent the connections, the longer the relationships will last. We humanise brands we love, create a relationship with the brand culture and want to be part of the energy that brands create.
Track and measure as much as possible, have a system where you can record data and client feedback. Continually review this so you can tweak and tighten up the brand message and maintain its client focus. You’ll realise, over time, that the pipeline just keeps growing and the quality of clients also.