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An incident with consumer affairs involvement caused significant damage to their reputation, and the domino effect was that consumers had lost confidence in their brand. There was an 80% refund rate amongst current and new customers.
Motivation was at an all time low in the sales team, and the organisation experienced 5 months of being “in the red”
High refunds, reputation damage, low revenue, sales people were unmotivated and burning through leads, marketing and advertising costs were in excess of $70k a month.
This client ran a successful real estate investment education business in Melbourne’s northern suburbs that employed 14 staff.
Approximate Revenue Upon Engagement: $4M per annum
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Director - Real Estate Education Platform
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Real Estate Education Platform