• Solutions
    • Managed Marketing Services
    • Managed Outbound Sales
    • Integrated Marketing to Sales
    • Success Stories
  • Resources
    • Blog
  • About
    • Team
    • Case Studies
    • Jobs
  • Contact
Menu
  • Solutions
    • Managed Marketing Services
    • Managed Outbound Sales
    • Integrated Marketing to Sales
    • Success Stories
  • Resources
    • Blog
  • About
    • Team
    • Case Studies
    • Jobs
  • Contact

02 8005 0270

Case Study

More Than Strata
0
days ahead of 2020 sales goals
0 %
growth in newsletter subscribers
0 %
faster website

Case Study

More Than Strata

What prompted the need for change?

Natalie reached out to Ucidity after realising that their new brand which they had launched was attracting the wrong type of customers. Because of the name people continually reached out for day-to-day facilities type services, without realising they were a Strata Management company and not that customers Strata for their building.

  • Needed to rename and reposition business
  • Wanted to disrupt the industry and chart themselves as leaders in the market
  • All collateral needed to be elevated to cut out their own unique segment within the industry
  • Website was slow and not generating sales
  • Needed to setup up a marketing to create and support rapid growth

Who is More Than Strata

More Than Strata brings award-winning strata managers, years of top-tier corporate management experience, and a real commitment to customer service. They’re passionate about delivering solutions, not excuses as to why something cannot be done.

They choose ‘yes’ when you choose to the best strata service provider.

 

Our original brand direction was just not attracting the right customers and hindering our growth. We needed an overhaul that would strategically position us against our competition.

More Than Strata

Brand Strategy

Professional Websites

Inbound Marketing

CRM Services

Social Outreach

What solution did they go for?

We found that the best approach to do a complete Brand and Market strategy. Through our Brand Strategy Workshop we were able to identify right fit customers, business position and go to market strategy. This then charted the course for:

  • Establishing the logo and visual style for the new brand
  • Apply the look and feel consistently across all media including business cards, promotional material, email signature, social media and digital assets
  • Responsive website design and implemented with a focus on disrupting the strata space and thus attracting new customer through compelling content
  • Landing pages were created and targeted to specific customer types
  • Integration into CRM to manage customer interactions
  • Google Ads campaign was run with industry partner to help drive initial traffic and growth

What solution did they go for?

We found that the best approach to do a complete Brand and Market strategy. Through our Brand Strategy Workshop we were able to identify right fit customers, business position and go to market strategy. This then charted the course for:

  • Establishing the logo and visual style for the new brand
  • Apply the look and feel consistently across all media including business cards, promotional material, email signature, social media and digital assets
  • Responsive website design and implemented with a focus on disrupting the strata space and thus attracting new customer through compelling content
  • Landing pages were created and targeted to specific customer types
  • Integration into CRM to manage customer interactions
  • Google Ads campaign was run with industry partner to help drive initial traffic and growth

More Than Strata

Brand Strategy

Professional Websites

Inbound Marketing

CRM Services

Social Outreach

What results are they experiencing?

More Than Strata has had incredible growth which has continued even though they launched just before the pandemic hit Australia.

Some of the great results they continue to see:

  • Newsletter subscribers increased by 360% in 6 months
  • Website speed increased by 500%
  • Reached sales goals 90 days ahead of schedule when COVID first hit
  • They can manage their digital marketing from single system, including monitoring their results
0
days ahead of 2020 sales goals
0 %
growth in newsletter subscribers
0 %
faster website
Loading...
We love working with Ucidity! With everything we’ve created together, all we can say is a huge thank you and two thumbs up.

Natalie Fitzgerald - More Than Strata

 | 

Company

Let’s find a way to grow your business faster!

Get in touch with us today and one of our team will reach out to book a time to discover all the opportunities for your business.

More Case Studies

CASE STUDY

The Lillie Clinic

Read now

CASE STUDY

Buroserv

Read now

CASE STUDY

Benchmark Media & Entertainment

Read now

CASE STUDY

Solutions

  • Managed Marketing Services
  • Managed Outbound Sales
  • Integrated Marketing to Sales
  • Success Stories
Menu
  • Managed Marketing Services
  • Managed Outbound Sales
  • Integrated Marketing to Sales
  • Success Stories

About

  • Team
  • Case Studies
Menu
  • Team
  • Case Studies

Quicklinks

  • Contact
  • Terms & Conditions
  • Privacy Policy
Menu
  • Contact
  • Terms & Conditions
  • Privacy Policy

Contact us

02 8005 0270

Facebook-f Twitter Linkedin-in Instagram Pinterest-p Youtube

Resources

  • Tools
  • Bite-sized Branding Live Show
  • MIA Podcast
  • Blogs
  • Whitepapers
Menu
  • Tools
  • Bite-sized Branding Live Show
  • MIA Podcast
  • Blogs
  • Whitepapers

Solutions

  • Managed Marketing Services
  • Managed Outbound Sales
  • Integrated Marketing to Sales
  • Success Stories
Menu
  • Managed Marketing Services
  • Managed Outbound Sales
  • Integrated Marketing to Sales
  • Success Stories

About

  • Team
  • Case Studies
Menu
  • Team
  • Case Studies

Quicklinks

  • Contact
  • Terms & Conditions
  • Privacy Policy
Menu
  • Contact
  • Terms & Conditions
  • Privacy Policy

Contact us

02 8005 0270

Facebook-f Twitter Linkedin-in Instagram Pinterest-p Youtube

Resources

  • Tools
  • Bite-sized Branding Live Show
  • MIA Podcast
  • Blogs
  • Whitepapers
Menu
  • Tools
  • Bite-sized Branding Live Show
  • MIA Podcast
  • Blogs
  • Whitepapers

Solutions

  • Managed Marketing Services
  • Managed Outbound Sales
  • Integrated Marketing to Sales
  • Success Stories
Menu
  • Managed Marketing Services
  • Managed Outbound Sales
  • Integrated Marketing to Sales
  • Success Stories

About

  • Team
  • Case Studies
Menu
  • Team
  • Case Studies

Quicklinks

  • Contact
  • Terms & Conditions
  • Privacy Policy
Menu
  • Contact
  • Terms & Conditions
  • Privacy Policy

Resources

  • Tools
  • Bite-sized Branding Live Show
  • MIA Podcast
  • Blogs
  • Whitepapers
Menu
  • Tools
  • Bite-sized Branding Live Show
  • MIA Podcast
  • Blogs
  • Whitepapers

Contact us

02 8005 0270

Facebook-f Twitter Linkedin-in Instagram Pinterest-p Youtube