Our response to COVID-19 (Coronavirus)

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More Than Strata

90
days ahead of 2020 sales goals
360
%
growth in newsletter subscribers
500
%
faster website
90
days ahead of 2020 sales goals
0
days ahead of 2020 sales goals
360
%
growth in newsletter subscribers
0
growth in newsletter subscribers
500
%
faster website
0
faster website
AFTER
BEFORE

What prompted the need for change?

Natalie reached out to Ucidity after realising that their new brand which they had launched was attracting the wrong type of customers. Because of the name people continually reached out for day-to-day facilities type services, without realising they were a Strata Management company and not that customers Strata for their building.

  • Needed to rename and reposition business
  • Wanted to disrupt the industry and chart themselves as leaders in the market
  • All collateral needed to be elevated to cut out their own unique segment within the industry
  • Website was slow and not generating sales
  • Needed to setup up a marketing to create and support rapid growth

Who is

More Than Strata

More Than Strata brings award-winning strata managers, years of top-tier corporate management experience, and a real commitment to customer service. They’re passionate about delivering solutions, not excuses as to why something cannot be done.

They choose ‘yes’ when you choose to the best strata service provider.

 

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Our original brand direction was just not attracting the right customers and hindering our growth. We needed an overhaul that would strategically position us against our competition.

What solution did they go for?

We found that the best approach to do a complete Brand and Market strategy. Through our Brand Strategy Workshop we were able to identify right fit customers, business position and go to market strategy. This then charted the course for:

  • Establishing the logo and visual style for the new brand
  • Apply the look and feel consistently across all media including business cards, promotional material, email signature, social media and digital assets
  • Responsive website design and implemented with a focus on disrupting the strata space and thus attracting new customer through compelling content
  • Landing pages were created and targeted to specific customer types
  • Integration into CRM to manage customer interactions
  • Google Ads campaign was run with industry partner to help drive initial traffic and growth

What solution did they go for?

Consulting

Strategy

Branding

Website

Inbound

CRM

Marketing Support

Software

We found that the best approach to do a complete Brand and Market strategy. Through our Brand Strategy Workshop we were able to identify right fit customers, business position and go to market strategy. This then charted the course for:

  • Establishing the logo and visual style for the new brand
  • Apply the look and feel consistently across all media including business cards, promotional material, email signature, social media and digital assets
  • Responsive website design and implemented with a focus on disrupting the strata space and thus attracting new customer through compelling content
  • Landing pages were created and targeted to specific customer types
  • Integration into CRM to manage customer interactions
  • Google Ads campaign was run with industry partner to help drive initial traffic and growth

What results are they experiencing?

More Than Strata has had incredible growth which has continued even though they launched just before the pandemic hit Australia.

Some of the great results they continue to see:

  • Newsletter subscribers increased by 360% in 6 months
  • Website speed increased by 500%
  • Reached sales goals 90 days ahead of schedule when COVID first hit
  • They can manage their digital marketing from single system, including monitoring their results
We love working with Ucidity! With everything we’ve created together, all we can say is a huge thank you and two thumbs up.
Natalie Fitzgerald
General Manager

Let’s get in touch!

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02 8005 0270
[email protected]

HEAD OFFICE: Australia Square
Level 33, 264 George St
Sydney NSW 2000

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