Our response to COVID-19 (Coronavirus)

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Living My Way

47.2
%↑
growth in membership
3
new major partnership opportunities
21
organic ranked keywords
47.2
%↑
growth in membership
0 %↑
growth in membership
3
new major partnership opportunities
0
new major partnership opportunities
21
organic ranked keywords
0
organic ranked keywords
AFTER
BEFORE

What prompted the need for change?

We are proud to say that Lauren and the team from Living my way have been a continued client with Ucidity for over 5 years. Each year Ucidity supports the strategic role out of content across printed and digital channels.

Early in the relationship, the website refresh was a key to bringing the brand in line with it’s new logo and visual style.

  • A recent rebrand called for a new website and refresh of collateral as part of a rebrand
  • The website had specific requirements around accessibility as it is targeted at clientele that have special requirements eg. Blind, deaf, dyslexic
  • Collateral needed a consistent application of brand across all media

Who is

Living My Way

Living My Way is a trusted Member based not-for-profit organisation with over 27 years’ experience in supporting people with disabilities to live a self-directed life.

They take an individualised and holistic approach in empowering our Members to live as independently as they choose.

They pride themselves on being an honest and professional organisation with Member representation on the Board.

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We needed to roll-out our new branding and consistently apply the visual style across our printed and digital material including our website.

What solution did they go for?

With a retainer in place, we now provided on going support for Living My Way. This has reduced overheads, reduced turn-around times and guaranteed a consistent level of design.

We built the new website with the following in mind:

  • The site must easily communicate the services to new customers
  • The site must look great on desktop, mobile and tablet devices
  • The site must rank well in search engines
  • The site must have accessibility layers to support clients with special needs

We have also supported the design of collateral across the business including reports, brochures, flyers, business cards, staff cards, email signatures, eDMs, printed and digital advertising and more

What solution did they go for?

Consulting

Strategy

Branding

Website

Inbound

CRM

Marketing Support

Software

With a retainer in place, we now provided on going support for Living My Way. This has reduced overheads, reduced turn-around times and guaranteed a consistent level of design.

We built the new website with the following in mind:

  • The site must easily communicate the services to new customers
  • The site must look great on desktop, mobile and tablet devices
  • The site must rank well in search engines
  • The site must have accessibility layers to support clients with special needs

We have also supported the design of collateral across the business including reports, brochures, flyers, business cards, staff cards, email signatures, eDMs, printed and digital advertising and more

What results are they experiencing?

Since the release of the redesigned website, we’ve been delighted to present them with the following results:

  • Clean layout and fully ‘Accessible’ website ensuring ease of for people with disabilities
  • Displaying customer experiences through professional video content to engage users
  • Website is easy to update and maintain
  • Improved ranking across 21 key search terms
  • Site loads faster and provides a greater experience across all platforms
  • Collateral internally and for sales and marketing purposes is consistent and supports the teams needs

Living My Way has consistently received feedback from customers and other providers on the quality of their presentation and how effectively they communicate to the broader community.

Working with Ucidity give me peace of mind. It’s allowed us to build a strong brand together and it’s reflected in our continued growth.
Lauren Hooper
Membership, Marketing & Communications Manager

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