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FullCRM

$
15
K
minimum sales value
50
%
increased average time on site
20
top organic keyword ranking
$
15
K
minimum sales value
0 K
minimum sales value
50
%
increased average time on site
0
increased average time on site
20
top organic keyword ranking
0
top organic keyword ranking
AFTER
BEFORE

What prompted the need for change?

Eliza from FullCRM approached Ucidity in early 2019 to discuss their need for a new website. After an on-site meeting, we uncovered the answers to a very important question – ‘what’s the matter with your current website?’

  • The site did not reflect the professionalism of their business – it made them look amateur even though they’re a high-end Salesforce partner
  • The site was difficult to maintain – i.e. it was hard to add new content and maintain existing content
  • They were getting almost zero traffic from search engines – i.e. the site was not optimised for SEO

Who is

FullCRM

Leveraging the Salesforce® platform, FullCRM delivers innovative end-to-end CRM solutions that will transform your business and provide you with the insight you need to understand and delight your customers.

Their team of dedicated and passionate Salesforce® specialists apply best practice CRM processes and specialist technical expertise to consistently deliver outstanding results.

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We needed a strategy, not just a website. Our website needed to help us attract and nurture leads that came through multiple channels outside of Salesforce.

What solution did they go for?

After the initial discovery session, we all agreed that a Business Professional Website was the best solution for FullCRM. This included a custom design and a website build.

We built the new website with the following in mind:

  • The site must generate new leads for FullCRM
  • The site must look great on desktop, mobile and tablet devices
  • The site must rank well in search engines
  • It’s got to be easy for FullCRM to keep up to date

What solution did they go for?

Consulting

Strategy

Branding

Website

Inbound

CRM

Marketing Support

Software

After the initial discovery session, we all agreed that a Business Professional Website was the best solution for FullCRM. This included a custom design and a website build.

We built the new website with the following in mind:

  • The site must generate new leads for FullCRM
  • The site must look great on desktop, mobile and tablet devices
  • The site must rank well in search engines
  • It’s got to be easy for FullCRM to keep up to date

What results are they experiencing?

The new FullCRM website was released in April 2019.

Since then, we’ve been delighted to present them with the following results:

  • The site now runs significantly faster and the number of errors have dropped from 165 to almost zero. This is critically important to help search engine rankings.
  • An increase in traffic from Australia
  • People spending around 50% longer on the website
  • Visitors jumping to the service and industry-specific landing pages – perfect for lead generation

Overall this is a pretty healthy result and we’re pretty excited to see what happens over the next few months as the SEO of the site is managed and some targeted traffic is pushed to the site.

With the amazing work we have earned new business but also received industry recognition from our Salesforce partnership.
Eliza Breusch
Marketing Consultant

Let’s get in touch!

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02 8005 0270
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Sydney NSW 2000

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