Our response to COVID-19 (Coronavirus)

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Community Moves

4
x
organic leads generated
↑
50
%
increase in operational capacity
100
%
booked for all morning sessions
4
x
organic leads generated
0 x
organic leads generated
↑
50
%
increase in operational capacity
0 ↑
increase in operational capacity
100
%
booked for all morning sessions
0
booked for all morning sessions
AFTER
BEFORE

What prompted the need for change?

Van at Community Moves needed to get the business back into gear after the pandemic extended closure. He needed to hit the ground running! The doors needed to be flooded with a strong back end to help manage the new customer intake.

  • Wanted more time in his day to focus on client’s experience and reduce the array of hats he was spread across
  • Needed a platform to assist managing customer growth
  • Automation for customer follow up
  • Generate new leads to fill classes
  • Be focused and targeted to attract right fit, qualified leads
  • Needed an expert he could rely on

Who is

Community Moves

Community Moves offers a specialist health and fitness service designed for the over 50s community, to help them engage in more structured and regular physical activity, so that they can continue to live an active and healthy life.

We believe that movement is the foundation of good health and we design our programs so that you will gain enjoy the positive impact on your health, a clear improvement in the quality of your life, and a reduction in both the risk of chronic disease and the frequency of visits to the doctor.

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I just didn’t have the time to work on everything in the business and found myself wearing too many hats. I needed to focus my energy on what I did best and defer the rest to the experts.

What solution did they go for?

Needing to get time back in his day and feel like he can confidently grow the business, we decided to implement the following strategy:

  • Introducing a CRM (Customer Relationship Manager) system with integration into marketing initiatives and business operations allowed for greater oversight and support of the customer experience.
  • The landing page added a strong visual element that aligned to customer needs and captured the brand positing, helping customer to make the decision to convert easier.
  • Local Search was propagated to help bring his business up in search priority, in combination with a testimonials campaign with current clients, we was able to add a lot of credibility in the Google environment.
  • We also conducted a Facebook Ad audit to ensure his new ad campaigns were effectively targeted at right fit customer profiles.

What solution did they go for?

Consulting

Strategy

Branding

Website

Inbound

CRM

Marketing Support

Software

Needing to get time back in his day and feel like he can confidently grow the business, we decided to implement the following strategy:

  • Introducing a CRM (Customer Relationship Manager) system with integration into marketing initiatives and business operations allowed for greater oversight and support of the customer experience.
  • The landing page added a strong visual element that aligned to customer needs and captured the brand positing, helping customer to make the decision to convert easier.
  • Local Search was propagated to help bring his business up in search priority, in combination with a testimonials campaign with current clients, we was able to add a lot of credibility in the Google environment.
  • We also conducted a Facebook Ad audit to ensure his new ad campaigns were effectively targeted at right fit customer profiles.

What results are they experiencing?

Community Moves has exploded back into action after a difficult year. New customers, new training sessions and new opportunities including franchising the system are now in the business vision. 

Some of the great results they continue to see:

  • Backend CRM and systems integration has given back around 50% of his time which can be reinvested back into other business initiatives
  • Landing page and marketing support provides a high-quality outcome the client could be proud of
  • Seemly integration to website while capturing the brand within the landing page provided a flawless experience for customers  
  • Increase in organic leads, where previously it may have been 1-2 per week to 3-4 through the door and another 3-4 enquires through the landing page per week.
For anyone in my situation with a lack of time and expertise, get on the phone with the team at Ucidity. They will blow you away with their expertise in all the areas of digital, social and marketing.
Van Morrison
Director and Professional Trainer

Let’s get in touch!

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