Our response to COVID-19 (Coronavirus)

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Buroserv

27
%
growth in business revenue
3
x
website traffic on average
72
%
more sales opportunities won
27
%
growth in business revenue
0 %
growth in business revenue
3
x
website traffic on average
0
website traffic on average
72
%
more sales opportunities won
0
more sales opportunities won
AFTER
BEFORE

What prompted the need for change?

Ucidity was introduced to Buroserv, or one of the many businesses that now sat under the banner of LMGPS at the time. The business was fractured across nineteen IT and Telco businesses after a rigorous acquisition strategy. The needed to consolidate the brands to reduce customer and investor confusion.

  • Consolidate businesses under a single lead brand
  • Migrate current customers with confidence in the new brand
  • Build a website that would support the sales team – they had recently lost the bid on 3 significant opportunities because their online presence did not represent a quality provider, and these are just the customers that told them

Who is

Buroserv

Founded by a group of pioneering entrepreneurs with over 100 years of collective IT industry experience, Buroserv has emerged as one of Australia’s fastest-growing digital communication service providers.

They have a proven track record of delivering innovative whole-of-business IT & telecommunication solutions including Voice, Mobility, Data and Internet, Managed Services, and Cloud Services for businesses of all sizes.

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Migrating so many brands under one banner is challenging. We needed to hold the hands and bring them into the new business with confidence.

What solution did they go for?

There were many heads at the table, many of which ran their own brands over the years. The strategy and workshopping the business direction was essential to ensuring buy-in from all parties:

  • Brand Strategy Workshop to analyse and ensure a targeted approach
  • Name Workshop to decern lead brand
  • Formation of a new logo and visual style
  • Application across all business collateral
  • Compelling and interactive website design with professional targeted content

What solution did they go for?

Consulting

Strategy

Branding

Website

Inbound

CRM

Marketing Support

Software

There were many heads at the table, many of which ran their own brands over the years. The strategy and workshopping the business direction was essential to ensuring buy-in from all parties:

  • Brand Strategy Workshop to analyse and ensure a targeted approach
  • Name Workshop to decern lead brand
  • Formation of a new logo and visual style
  • Application across all business collateral
  • Compelling and interactive website design with professional targeted content

What results are they experiencing?

Since working with Buroserv, the business has continued to go from strength to strength. They have truly set themselves up as a powerhouse in the It & telecommunication space.

Some of the great results they continue to see:

  • Improved sales team confidence improving sales won significantly
  • Website traffic and average time on site increased substantially
  • Targeted Industry Vertical pages gave their business a strategic advantage and make up some of the top clicked-on pages
  • Supported growth and acquisition strategy
It’s not often you work with an agency that has a strong project management process, offer a strong strategic approach with clarity for any person, no matter their familiarity with Branding or Marketing.
Peter Mahon-Daly
CTO

Let’s get in touch!

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