Case Study

Benchmark Media & Entertainment

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increase in traffic from Australia

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increase in number of pages looked at

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increase in time spent on the site

Case Study

Benchmark Media & Entertainment

What prompted the need for change?

Paul from Benchmark Media & Entertainment (BME) approached us in August 2018 to discuss their need for a new website. After a quick chat on the phone, we helped them uncover the answer our favourite question – ‘what’s the matter with your current website?’.

The platform that it was built on was getting really hard to use and taking up too much time to manage
They were getting almost zero traffic from search engines – i.e. SEO was pretty much non-existent
The look of the site did not match the quality of the work they produce – this meant that any sales enquiries were almost ignored as most of them were ‘tyre kickers’’
They felt embarrassed about their online presence – that awkward “don’t look at our website” when they went to meet potential clients

Who is Benchmark Media & Entertainment

Benchmark Media and Entertainment is an award winning production agency creating content across all media platforms. Based in Sydney, Australia with a depth of experience filming globally, the team has been involved in productions for some of the worlds biggest brands and some of Australia’s largest corporations. From online campaigns to brand films and internal communications, the BME team strives to produce engaging content that delivers results ensuring your return on your investment.

Bringing our silver screen experience to scaled productions for professional cooperate and commercial video production. Our business needed a website that reflected the quality of our work.

Benchmark Media & Entertainment

Professional Websites

What solution did they go for?

After the initial strategy session, we all agreed that a Business Professional Website was the best solution for BME. This included a custom design from Designer i.am and a website build from us.

We built BME’s site with the following in mind:

It’s got to be easy for BME to keep up to date
It needs to be easy for people to navigate through and take action when they realise BME are the best company to go with
The site must look great on desktop, mobile and tablet devices
The site must be easy for search engines to navigate and promote

What solution did they go for?

After the initial strategy session, we all agreed that a Business Professional Website was the best solution for BME. This included a custom design from Designer i.am and a website build from us.

We built BME’s site with the following in mind:

It’s got to be easy for BME to keep up to date
It needs to be easy for people to navigate through and take action when they realise BME are the best company to go with
The site must look great on desktop, mobile and tablet devices
The site must be easy for search engines to navigate and promote

Benchmark Media & Entertainment

Professional Websites

Do people prefer your competitors because they have a better website?

What results are they experiencing?

We launched their new website on Wednesday 7th November 2018. Two days later they were promoting the site at an awards night with some high profile businesses in the room.

Since then, BME are super excited to have a website that’s modern and reflects the high level of quality that their business delivers.

We’ve also had 3 months worth of data to collect and here are the results:

An increase of 24.8% in traffic from Australia – this is before our SEO partner has even started working their magic
An increase of 80% in the number of pages that someone looks at when they get to the website
An increase of 85.9% in the time that people spend on the site
A decrease of 32.48% (from 71.8% to 48.5%) the bounce rate – the number of people that leave when they get to the site rather than looking around

Overall this is a pretty healthy result and we’re pretty excited to see what happens over the next few months as the SEO of the site is managed and some targeted traffic is pushed to the site.

0 % north

increase in traffic from Australia

0 % north

increase in number of pages looked at

0 % north

increase in time spent on the site

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